The thought of small business website marketing, scares most small business owners. In particular, if they have an offline business, but have not yet got an Internet presence. Small business website advice is at hand all over the Internet, but if you employ someone to do your small business website marketing for you then you might be making a mistake!The reason is your full knowledge of your business! No one, but no one knows it as you do, so you are the best placed person to develop a new small business website.There are really only two ways to do this, the first is to brief someone, who probably has absolutely no knowledge of your industry or your specialism. Sometimes this will work well if you reach a good working relationship quickly, but this is very time consuming and experience says that time is always scarce.You will, of course have to inspect every bit of work they do to ensure it is in keeping with your thoughts on your small business. Again, time is of the essence.Now let’s look at you for a moment, you have a business that you would like to expand, into a new area, the World Wide Web. You might be in the unfortunate position that your business has suffered a little in the recession, so you want to build some more sales and more importantly profits.Let’s assume that you have been successful with your business in the past, which you should take as read as you have an up and running business, most people will never do that. The point being made is quite simply, you are successful because you have the ability to be successful.Which brings us neatly to the point, you can do small business website marketing yourself. You have learnt so much about your business that it would be easy for you to build a website for your small business with the right tools.You might decide that you don’t have the time to learn a new skill but you should set out the ground rules yourself. Do you have someone that works for you or in the family that would like to learn how to design a web site for you?It’s understood that there is some learning to be done here on your part, but don’t be too concerned it’s not “rocket science”! Even if you decide to employ someone to do what you want by following some advice, you will achieve your goal.
You will need to think about your business to be able to decide in the first instance the correct course of action to follow (hints in brackets!):
What you want to achieve (more sales, more exposure, more profits, more recognition etc)
How you can accomplish it (website for online or offline sales, local, national or international sales)
What you need to get across as the public face of your business (efficient, innovative, friendly, local, national operation, large small, good customer service, expensive, cheap, value for money etc etc.)
How you want to say it (in a friendly tone or from an expert viewpoint if the product is a bit technical or maybe medical, but do remember that your aim is to gain sales so don’t be offhand friendly but authoritative is the way forward)
Where you want to target (as above but suggest that you start with a localized plan and get used to the success and then expand carefully so at no time will you let your customers down!)
How you will manage it (if it is an online sales of a physical product how will you despatch it do you have the capability, another reason to start small)
Will you do it in house (you or someone else) or outsource it?
So once you have a clear idea then write it down and start taking action.